Our students, partners, and colleagues have great things to say about their experience with us, and they've gone on to do great things too! See what they have to say below, and view our graduates' profiles here.

 

"I've done the Web Analytics certification at UBC... it was good, but nowhere close to what I got out of Market Motive's class... The experiential learning far surpasses any book knowledge. There's nothing like getting onto a live project and having someone guide you through it."
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-- Manjula Higginbotham, eCommerce Support and Implementation Manager

 

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"What was most surprising, I'd say, was... how comprehensive and interactive the projects were - and actually being hands-on to what we were learning and actually being able to apply that to specific situations... I would say that Market Motive is probably the most comprehensive and the most engaging training curriculum you can go for..."
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-- Ryan Hatfield, Interactive Marketing Specialist, Nationwide Children's Hospital

 

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"The courses are comprehensive, and all-encompassing. It's the best money I've spent in ten years of chasing education online. The difference is in revenue to my company, to be quite honest with you. Especially in SEO. We are now able to not only list per keyword phrase, a position on the front of Google, we in some cases own the whole front page for the keyword phrase. And that is a direct relationship to a couple of tidbits that were picked up in the SEO class."
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-- Gary Brown, The Image Factory

 

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"I almost don't want this to end... It's been so mind expanding, and so good for my skill set, what will I do next?"
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-- Lisa Kowit

 

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"I was a Vice President of Corporate Communications and PR for a large B to B publishing company. I'm a 30-year communications veteran who has integrated all the new tools into my communications arsenal over the years... I would say that this program fast tracks your ability to strategically use social media to build brands..."
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-- Sebrina LeBris

 

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"Market Motive was such a successful experience for me is because I was able to find the structure that I was looking for, I was able to find the answers to the questions as I was going through the material... Once I started going through the material what was really really helpful was the fact that you could stop the video, back up, look at the material again, actually go on the web and try out what it was that they were talking about. That to me was really really cool."
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-- Myriam Cohen

 

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"Great master courses on SEO, PPC, Social Media, and Web Analytics. If you want a in-depth course that goes through all the nooks and crannies, this would be it. They test vigorously to ensure that you have mastered the knowledge of the course, and not everyone who signs up will pass the course (a.k.a "No Undeserved Certification"). Market Motive will help already-professionals solidify the essentials and teach a new trick or two."

-- Tony Verre

 

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"I had previously attended other online university programs in internet marketing strategy. While the video quality and content is very informative, I think where Market Motive shines is the approach. It is not just based on multiple choice questions. These guys really care about you grasping the idea of "How to think about the topic". This is critical to the success of any learning experience and this is why I chose to put my entire staff in the market motive program."

-- Tom O'Rourke CEO, O'Rourke Hospitality Marketing LLC

 

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"Just started a Master Web Analytics Certification course @MarketMotive. So far looks high quality and very insightful."

-- @mattsmedley

 

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"And the staff is the most attractive part of the course. It's a Who's Who in the Internet Marketing world..."

-- Website Magazine

 

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"As expected from this group the site delivers exactly what they preach."

-- 2008 Web Awards

 

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"'I have to say that the "class" is amazing and I am looking forward to listening to all your topics this year ! :-)

Avinash is a great person indeed! Just reading his books is not the same experience."

-- Valeria Morareti, Internet Coordinator, Marketing & Customer Insights, LCBO

 

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"On my bosses recommendation, I signed up to take one class with Market Motive - Search Engine Optimization. I loved it! I have been working in web development for 10 years and was exposed to new and useful information in week one of this course. It really made me think about web development in a different way and I was able to use what I learned in the class on my sites right away.

I highly recommend taking the Search Engine Optimization class with Market Motive if ranking with search engines is a priority for your websites. I loved the first class so much that I signed up for Web Analytics next."

-- Moira Green, Bellin Health Web Project Manager

 

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"This program definitely added value to my online marketing career. I'll be sure to recommend to any friend in the industry."

-- Cathy Z. MBA, Market Motive member

 

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"Market Motive has successfully created an eMarketing certification program that has merged e-learning best practices with a bleeding edge (analytics, SEO, Interactive marketing) learning path that you will not find anywhere else.

If you took the fundamental e-marketing books of our time and mixed it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn't match the quality or value of this program. The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.

The learning path videos teach fundamentals as well as trade "secrets" that you will not find published anywhere. In addition to the videos, every student has open lines of communication with the Dream Team through forums where you can ask Todd about SEO or Avinash about Analytics. And that's not even the best part. To me, the most valuable component was completing projects and receiving feedback on the work that you would typically do as professional in this space. This makes the course instantly actionable and justifiable.

With the Master Certification, I was able to improve my job performance, and clout within the business community. I would recommend it to anyone who is serious about being a real player in this industry."

-- Mark Beitz, Online Marketing Manager, Rasmussen College. January 2009 Certified Web Analytics Master

 

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"The Market Motive certification course was the first structured education I've experienced since college, and it was great to be back in student mode. But training went beyond the classic classroom learning.

Once we were completed the video training and the essay questions , the the course work moved into applied hands-on projects . I had to take what I had learned and make it into an actual work product. And there is no slacking on your projects when the top minds in the business are reviewing your work and the public is invited to your review!

Completing the certification was a real challenge, and I can't help but feel proud of getting through such a rigorous program. These programs offer a great opportunity to expand your skills into other areas or increase credibility in your current profession. I highly recommend the program."

-- Jennifer Day, Sr Solutions Architect, Coremetrics, Certified Online PR Master, January 2009.

 

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"I have 9 years working in Internet Marketing, and manage the digital area of an advertising agency in Argentina. I decided to take the course in order to learn processes and best practices from the best, and be in touch with the leaders in the disciplines. The course was very good, the content extensive, clear and fun. I t helped me much, not only to discover new knowledge, but also to better structure the knowledge I already had, and make it more actionable.

My advice to new students: -

1) The final project is a lot of work. Try to start as soon as possible, because otherwise you will end up rushing and you don't want that.

2) Don't believe that because you've seen a video a month ago, you will remember everything. Try to see them a couple of time and write down what you learn while watching them.

3) Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!"

-- Paid search and web analytics graduate, Andres Snitcofsky of Di Paola | WPP

 

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"Market Motive is such a great program. They really take care of their students. DEF rec to anyone interested in getting certified in SEO."

-- @MargaretClark, June 2009 Certification Candidate, SEO

 

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"I'm taking my SEO Master Certification now...an outstanding program!"

-- @b_young, June 2009 Certification Candidate, SEO

 

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"Just completed the Market Motive Web Analytics certificate program. My teammates say an ice cream celebration is in order!"

-- @skipshoe, Web Analytics Practitioner Certification graduate

 

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"Content is excellent, and very handy to be able to access one single point of information, rather than trawling through rss feeds, blogs, search engines etc for that golden nugget. "

-- Jon Whitehead, Market Motive member

 

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"Market Motive's media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner. I'm impressed, and the guys behind this are the best in the business."

-- Andy Beal, Internet Marketing Expert, Marketing Pilgrim