Our students, partners, and colleagues have great things to say about their experience with us, and they've gone on to do great things too! See what they have to say below, and view our graduates' profiles here.
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"In order to be the best in your field, you have to continue your learning, and what's better than learning from the best. With Entrepreneur, learning analytics has helped us do things more efficiently, and improved our marketing efforts. Learning Analytics from Avinash and John helps me broaden my perspective on things, and helps me create better work flow, and better targets to help accomplish the goals for my company.
The thing that helped me the most was when we had our weekly sessions, it gave more insight to improve... after you do your homework and they evaluate it, they give you some great feedback on refining your goals.
If you're serious about your craft or specialty, it should be a no-brainer."
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"One thing that I found is attractive to me is that we had Office Hours, that we can ask questions, and we can discuss with Bryan, and he will give us advice.
I was surprised how organized the curriculum was, and how much knowledge Bryan was willing to share with us.
The video for the class is amazing ... once you watch the video you get it right away.
In Market Motive, everyone is the best in the industry. If you want to learn from the best, Market Motive is a great place for you. Once you get in, it's amazing. I think it's worth the money."
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"I was really surprised with how comprehensive and immediately useful the PPC section was. Also the information about writing ad copy, organizing ad groups, and PPC Economics, I was able to immediately apply that and see the benefits of what I was doing.
In the analytics track, there was very useful information in terms of finding valuable metrics that I wasn't necessarily seeing before, and then taking those metrics, teasing it out, and then providing that in my reports to my bosses. I found that very useful. I'd recommend Market Motive as a great source to expand or round out your skill set.
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Lisa Kowitt, CMO AAA Carolinas |
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"I almost don't want this to end... It's been so mind expanding, and so good for my skill set, what will I do next?
The time flies by... because it's so intensely interesting and engaging. It's really a classroom feeling which is surprising to me... I feel like I'm part of the student body, we have office hours where we have students interact with the faculty and ask questions, we've gotten to know each other through that.
There's also workshops where we're all together taking the workshop, you can ask questions, you can hear the responses, so I was really surprised at the community feeling of this class."
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Ryan Hatfield, Interactive Marketing Specialist |
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"What was most surprising, I'd say, was... how comprehensive and interactive the projects were - and actually being hands-on to what we were learning
and actually being able to apply that to specific situations...
I would say that Market Motive is probably the most comprehensive and the most engaging training curriculum you can go for..."
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"The courses are comprehensive, and all-encompassing. It's the best money I've spent in ten years of chasing education online. The difference is in revenue to my company, to be quite honest with you. Especially in SEO. We are now able to not only list per keyword phrase, a position on the front of Google, we in some cases own the whole front page for the keyword phrase. And that is a direct relationship to a couple of tidbits that were picked up in the SEO class."
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"You can spend thousands and thousands, sometimes twenty thousand dollars to get a diploma from a university. But I didn't hear really good things about
that... it's not only basic information, but it's not really proven. We were looking for ... a group of experts that really could provide us with real life experience and could make it easy for us to be successful with it.
With Market Motive what's interesting, you felt like they're your mentors, they really want that you are successful.
...most surprising to me was how easy it was to study, and how easy it was to use in my daily business life here. I really loved, loved, loved, loved that everything was explained and written in such an easy way, but highly professional."
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"I've been in the web marketing business for over ten years now and looked at the different options out there and eventually selected Market Motive... it's been quite outstanding. The instruction's been great, the feedback from the instructors has been incredibly helpful... It's been fabulous.
The content has been outstanding... the other thing that's been incredibly impressive is how absolutely current and up-to-date the Market Motive content has been."
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Manjula Higginbotham, eCommerce Specialist |
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"I've done the Web Analytics certification at UBC... it was good, but nowhere close to what I got out of Market Motive's class...
The experiential learning far surpasses any book knowledge. There's nothing like getting onto a live project and having someone guide you through it."
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Salina Le Bris, Director of Communications, ArtsWestchester |
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"I was a Vice President of Corporate Communications and PR for a large B to B publishing company. I'm a 30-year communications veteran who has integrated all the new tools into my communications arsenal over the years...
I would say that this program fast tracks your ability to strategically use social media to build brands..."
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Myriam Cohen, Owner, Equilibrix Corporation |
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"Market Motive was such a successful experience for me is because I was able to find the structure that I was looking for, I was able to find the answers to the questions as I was going through the material...
Once I started going through the material what was really really helpful was the fact that you could stop the video, back up, look at the material again, actually go on the web and try out what it was that they were talking about. That to me was really really cool."
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Andy Beal, Internet Marketing Expert, Marketing Pilgrim |
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"When Market Motive first launched, I remember being impressed by the expertise and experience of those behind it. Since then, the online marketing training and advice site has grown its ranks of marketing gurus - all eager to train you in cutting-edge marketing techniques.
I've taken a look around the member's area and it really is tremendous value for just $299 each month - it's like having your own Dream Team at your disposal. If I had a "Pilgrim Approved" accreditation, Market Motive would certainly get it!"
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Elizabeth Kanna, |
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"I was fortunate to have Avinash and John put one of my client sites on the "hot seat" yesterday. This is a challenging site as it isn't one that anyone would use non-branded keywords to find and it isn't e-commerce. Their advice was fantastic (albeit a bit painful) and we are re-working the site's KPI's this week! As always, invaluable information and a world-class team."
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Lorna Li, Senior Social Media SEO Manager, SalesForce.com |
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"Market Motive's online process efficiently and authoritatively put us all on the same page for SEO design, copywriting and development.
Now that everyone knows what the SEO factors are, we are making clear decisions that boost our online presence, collectively as a team."
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Michael Redman, Co-Founder, Half A Bubble Out |
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"I have been looking for a good educational platform in the Internet Marketing arena for many years. Yes, there is a lot of information out there, but there is very little that is as thorough and methodical as Market Motive. It is, in my opinion, the best educational opportunity in the market at this time."
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Barbara Young, Owner, E-commerce Clip Earrings, Consultant, Info Plus International |
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"While there is a lot of free information on the web, expecting to learn Online Marketing from articles, blog posts, forums is not the ideal solution. I took the Market Motive Masters Certification Program and it Rocks! Their programs provide a structured learning environment that gives you the necessary knowledge and methodologies so you can confidently make key decisions on all aspects of Online Marketing, from Organic Search Optimization, PPC, and Social Media all the way to successful Conversion Strategies. If you are serious about learning, go to their website to check it out."
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Matt McGowan, Managing Director, Incisive Media |
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"Market Motive's online certification is the perfect complement to our localized conference series. The leadership and authority of the faculty is second to none, the convenience of online training broadens our reach, and we look forward to a new class of internet marketers who have completed the training."
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Claude Oggier, Webmaster, IUCN |
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"Having read many articles and books beforehand my expectations from the Market Motive Faculties were high. I must say they have kept their promises. I highly recommend the Faculty led courses where you receive the latest best practices and advice from the ground. The interaction between Faculty and students adds up to a great experience. The Market Motive experience will open your eyes to all the possibilities Online Marketing offers today."
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Tony Verre, Owner, Silver Arc Search Marketing |
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"Great master courses on SEO, PPC, Social Media, and Web Analytics. If you want a in-depth course that goes through all the nooks and crannies, this would be it. They test vigorously to ensure that you have mastered the knowledge of the course, and not everyone who signs up will pass the course (a.k.a "No Undeserved Certification"). Market Motive will help already-professionals solidify the essentials and teach a new trick or two."
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Tom O'Rourke, CEO, O'Rourke Hospitality |
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"I had previously attended other online university programs in internet marketing strategy. While the video quality and content is very informative, I think where Market Motive shines is the approach. It is not just based on multiple choice questions.
These guys really care about you grasping the idea of "How to think about the topic". This is critical to the success of any learning experience and this is why I chose to put my entire staff in the market motive program."
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Matt Smedley, SiteCatalyst Consultant, Adobe/Omniture |
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"Just started a Master Web Analytics Certification course @MarketMotive. So far looks high quality and very insightful."
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Moira Green, Web Project Manager, Bellin Health |
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"On my bosses recommendation, I signed up to take one class with Market Motive - Search Engine Optimization. I loved it! I have been working in web development for 10 years and was exposed to new and useful information in week one of this course. It really made me think about web development in a different way and I was able to use what I learned in the class on my sites right away.
I highly recommend taking the Search Engine Optimization class with Market Motive if ranking with search engines is a priority for your websites. I loved the first class so much that I signed up for Web Analytics next."
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Mark Beitz, Senior Online Marketing Manager, Rasmussen College |
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"Market Motive has successfully created an eMarketing certification program that has merged e-learning best practices with a bleeding edge (analytics, SEO, Interactive marketing) learning path that you will not find anywhere else.
If you took the fundamental e-marketing books of our time and mixed it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn't match the quality or value of this program. The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.
The learning path videos teach fundamentals as well as trade "secrets" that you will not find published anywhere. In addition to the videos, every student has open lines of communication with the Dream Team through forums where you can ask Todd about SEO or Avinash about Analytics. And that's not even the best part. To me, the most valuable component was completing projects and receiving feedback on the work that you would typically do as professional in this space. This makes the course instantly actionable and justifiable.
With the Master Certification, I was able to improve my job performance, and clout within the business community. I would recommend it to anyone who is serious about being a real player in this industry."
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Jennifer Day, Senior Solutions Architect, Coremetrics |
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"The Market Motive certification course was the first structured education I've experienced since college, and it was great to be back in student mode. But training went beyond the classic classroom learning.
Once we completed the video training and the essay questions, the course work moved into applied hands-on projects. I had to take what I had learned and make it into an actual work product. And there is no slacking on your projects when the top minds in the business are reviewing your work and the public is invited to your review!
Completing the certification was a real challenge, and I can't help but feel proud of getting through such a rigorous program. These programs offer a great opportunity to expand your skills into other areas or increase credibility in your current profession. I highly recommend the program."
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Andres Snitcofsky, Chief Digital Officer, Di Paola | WPP |
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"I have 9 years working in Internet Marketing, and manage the digital area of an advertising agency in Argentina. I decided to take the course in order to learn processes and best practices from the best, and be in touch with the leaders in the disciplines. The course was very good, the content extensive, clear and fun. I t helped me much, not only to discover new knowledge, but also to better structure the knowledge I already had, and make it more actionable.
My advice to new students: -
1) The final project is a lot of work. Try to start as soon as possible, because otherwise you will end up rushing and you don't want that.
2) Don't believe that because you've seen a video a month ago, you will remember everything. Try to see them a couple of time and write down what you learn while watching them.
3) Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!"
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Skip Shuda, Vision Mover & Strategist, Philly Marketing Labs |
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"Just completed the Market Motive Web Analytics certificate program. My teammates say an ice cream celebration is in order!"
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"Finding qualified staff with real world experience and discipline is an ongoing challenge but is made easier thanks to them. [Senior Manager] Manjula Higgenbotham's ... hard work and dedication to learning, combined with the in-depth training provided by Market Motive has secured her position as partner and member of the senior management team at AmeriCommerce Ecommerce Software.
Market Motive has helped our team gain the expertise needed to build a relevant product that helps our clients grow their businesses."
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Jim Gaiko, Self-Employed Independent Contractor |
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"As a contractor I've found a growing demand for Web Analytics and needed to grow my ability in the subject. One of the most beneficial things about the Web Analytics Master Program was getting live feedback from the Faculty on homework. John would not only give his feedback and input to each individual student but also pushed them to go beyond and improve their work."
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"The Web Analytics Master's Curriculum has great, eye opening content presented by prestigious people in the industry [and] it was great to join together with Marketers around the world to learn a common subject ...I also liked that the course highlighted a variety of different tools on top of traditional clickstream analysis, helping us to understand the pros, cons and nuances of all of the little pieces that make up the big picture."
Valeria Morareti, Internet Marketing Coordinator, LCBO |
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"'I have to say that the "class" is amazing and I am looking forward to listening to all your topics this year! Avinash is a great person indeed! Just reading his books is not the same experience."
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Shawna Seigel, CEO, |
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"I am so so so excited! Today I officially started my first day of Master Certification in Social Media with Market Motive. The class is taught by Jennifer Laycock and I have been following this amazing woman for YEARS. I am so very excited to be learning from her! I firmly believe that we can NEVER ever get enough learning. The web is constantly changing and we must always stay on top of things... All of the classes are taught by the best in the industry and you will learn tons of great information that will help you to grow your business."
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"As expected from this group the site delivers exactly what they preach."
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"And the staff is the most attractive part of the course. It's a Who's Who in the Internet Marketing world..."
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"Content is excellent, and very handy to be able to access one single point of information, rather than trawling through rss feeds, blogs, search engines etc for that golden nugget. "
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"This program definitely added value to my online marketing career. I'll be sure to recommend to any friend in the industry."
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"Market Motive is great way for people who are both new and experienced in internet marketing to really learn the basics as well as the advanced theories, concepts, and best practices in the world of online marketing. I cannot begin to explain how much I learned through the courses I took. My confidence in internet marketing has grown exponentially thanks to the amazing curriculum provided by the best professionals in their respected fields. I highly recommend Market Motive to anyone who wants to excel in internet marketing and wants to make a serious contribution to their organization. Market Motive will equip students with knowledge and wisdom to not only make them stand out, but also make internet marketing in their organization stand out as well!"
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"I was tremendously impressed by Market Motive's ability to provide outstanding content that was both relevant and up to the minute for those just getting into SEO as well as actionable methodologies for more advanced students already working in Search. I also found the office hour time to be a huge highlight of the SEO Master Certification Program. Todd Malicoat is truly an expert in the space, and it was a delight to get to pick his brain. He did a tremendous job of giving individualized attention to students, offering many broadly actionable recommendations. The programme definitely gets a ninja star ;)"
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"I'm a small business owner with several websites in a competitive niche. I cannot hire someone to help with SEO, PPC, optimization etc., so I need to do it all myself in-house. I found Market Motive and decided to try it out. I have been doing my own online marketing for almost 10 years so I know more than the basics, but I started at the beginning of the training and was thrilled to find that I was learning a lot of useful information that I could apply to my sites right away. The trainers are at the top of their field and are good at communicating what they know. One month later, I'm already seeing some improvements in my organic positions and also in my click-through-rates for those organic results. I am looking forward to learning more about all the topics so I can keep improving!"
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"Over the 90 days that I've had access to the videos & workshops at Market Motive I've learned a lot of new things. I have new ideas about how to approach my clients and I've changed the way to think when creating an online marketing plan. The biggest benefit is that if you sign up to any course, you have access to all of the videos from all of the other fields. In my case I wanted to expand my knowledge in PPC but I was able to learn tons and tons of new things in fields like Analytics, Social Media & Conversion. On the workshops, you have the chance to share your website and get good advice from the faculty or fellow colleagues which is awesome. Thanks Market Motive for this opportunity and for your initiative to put together big names from online marketing!"
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"The Market Motive program helped to refine my knowledge in Web Analytics, SEO, and Conversion Optimization. Where we relied on consultants in the past, we now have the tools in-house. We're now better prepared to build excellent sites from the ground up, bringing in many analytical, social, and persuasive elements required in today's online environment. I would recommend Market Motive's program to newbies and seasoned professionals alike who are in need of rounding out their expertise."
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"I graduated in July with a Master Certification in Web Analytics. While I took the class, whenever I could, I watched the SEO videos. I think I watched at least 85% of them, because I felt I needed the SEO knowledge to work with analytics. This past week I applied for a contract SEO position at a local company. One of the first things I did in the interview was educate the owner on how important both web analytics and SEO are going to be to his success. Here's the message I just got from him congratulating me on getting the job, 'I interviewed four other candidates, one claiming to be "the most talented web marketer in the Tampa region", but I have to say, your knowledge of SEO and professionalism sets you apart.'"
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"Market Motive is a great way to learn and build or add to your foundation of knowledge. The entire team seems interested in sharing as much of their expertise as possible to enable others to excel. It's a genuine way to learn and master what's needed to survive and thrive in today's online world.
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"What I learned about SEO in 3 months with Market Motive's structured course would have taken over a year of searching for and reading articles and blog posts online. In addition, Todd Malicoat is a trusted SEO authority.
I don't know if the online information on SEO is accurate, tested or "white hat", but I know I can trust Todd. I highly recommend the SEO Master Certification from Market Motive."
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"In this course I learned a framework which contributed enormously to my abilities as an internet marketer. The curriculum is exhaustive and demanding, and completing it is highly rewarding. I highly recommend being coached by Avinash and John for anyone who is serious about learning actionable web analytics, as they are some of the greatest minds in the field and are outstanding at transferring their knowledge due to their passion for the topic."
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"Within a very short period of time, I was able to spot gaping SEO holes in my friend's business websites, and went ahead with the process of applying on-page optimization, and in some cases, completely rebuilding their sites so that I could reorganize their SEO architecture. Many thanks to you and your program to help "open my eyes" to the possibilities, make the learning curve smooth, and giving me guidance on how to continue to grow. I may be seeing you soon for one of your Master's Programs to continue the process of refining my skill set - my sense is there's good ROI in that too!."
With Todd, think "new". While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO. With Todd, you learn the basics, and a whole lot more.