Online marketing training courses, directly from the publisher.

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Enhance Your Career, Or Start A New One

Build a broader skill set and be more competitive.

Outpace competition. Bring critical skills in-house. Increase billable hours.

Learn The Very Latest Tactics and Strategies

Courses are always current, relevant and actionable.

Training videos, resources, and courses are kept up-to-date. All. The. Time.

Analytics. SEO. PPC. Social. Mobile. Content. Conversion. Display. Email.

OMCP® Authorized

Certification courses are recognized by OMCP, the online marketing industry’s emerging measure of excellence, professionalism and ethical standards. Learn More About OMCP…

Learn On Your Schedule

Web-based learning means you watch streaming video lessons anytime it’s convenient – at lunch, at home, on the treadmill. It’s your course, on your terms.

Affordable Training

Make a valuable investment in personal improvement, without travelling to conferences, or taking time away from work. Your training, on your budget.

Monthly Self-paced Membership
  • Instantly Access 8 Self-paced Certification Courses

    Analytics, SEO, PPC, Social, Mobile, Conversion, Content, Fundamentals

    Study them all at your own pace, on your schedule

  • Moderated Forums

  • 14 Self-paced Short Courses

  • Weekly Live Webinars

  • Over 400 Archived Videos and Recorded Webinars

  • Get Started
  • icon guarantee7 Day Money Back Guarantee – Cancel Anytime

  • Compare Self-paced and Coached Courses…

Coached Master Certification Course
  • 10 Week Coached Course Starts January 5

    Choose From Analytics, SEO, PPC, Social, or Mobile

    NOTE: The Winter Web Analytics Course is SOLD OUT.

    Follow a structured, weekly, guided curriculum with:

    Personalized Coaching

    Weekly Feedback on Exercises

    Weekly Live Conference Calls with Faculty

    A Robust Final Project

    …and a Challenging Final Test

  • PLUS: Instantly Access 8 Self-paced Courses

    Analytics, SEO, PPC, Social, Mobile, Conversion, Content, Fundamentals

    Study all the complementary disciplines at your own pace.

  • Moderated Forums

  • 14 Self-paced Short Courses

  • Weekly Live Webinars

  • Over 400 Archived Videos and Recorded Webinars

  • Become A Master
  • icon guarantee7 Day Money Back Guarantee

  • Compare Self-paced and Coached Courses…

Take A Video Tour

See how it all works.

You’ll see our tour presented in the player you’ll use for your video lessons, broken into chapters for easy navigation. Pause, rewind, rewatch as much as you need. You’re in control.

It’s got information for managing group training too… so share it with your team leader (if that’s not you).

Take The Tour

Student Success is Our Passion

For once, I wasn’t the one asking for a job, someone was asking me. What more could you ask for?

Maurice Revah, OMCP- Senior Search Marketing Analyst at Media Experts

My professional life has changed completely and for the better … thanks to Market Motive.

Yasser Akhtar- Digital Analyst at Benjamin Moore & Co.

I am certainly a more valuable asset to the company … Thanks Market Motive.

David Martin- Professional Web Designer and Certified Internet Marketing Strategist

The Market Motive PPC Master Certification course in June 2013 provided a solid foundation in PPC Marketing.

Dena Ross- Senior Digital Strategist, Kaiser Permanente

I now understand that much more how to combine digital and traditional media together to make advertising campaigns more successful.

Kathy Carlson- OnLine/OffLine Media Guru, Creative Problem Solver and Student of Pop Culture and Technology

What I learned about SEO in 3 months with Market Motive’s structured course would have taken over a year of searching for and reading articles and blog posts online.

John Cullen- VP of Marketing,

I am absolutely convinced that it played an integral part in being hired for my challenging, but rewarding position in digital marketing with Inspirations for Youth, a national Teen rehab.

Scott Brand- Digital Marketer, Inspirations For Youth

I am the Digital Marketing Specialist who oversees my company’s PPC campaign, social media efforts and web analytics reporting. I have also been able to initiate some eCommerce projects online and do some consulting work on the side[...] none of this would have been possible without Market Motive.

Kam Kazemi- Marketing Specialist, Productivity Associates, Inc.

Market Motive has boosted my credentials and skill set to a point where I was able to pursue my goal and start an own company.

Steven Ruesch- mehr Kundcen met dem Internet

For me, the value I get from Market Motive training is superior to any other facility I’ve come across. I am happy to say that now I work full-time as a web analyst and look forward to facing the brave new world of digital analytics – thanks to Market Motive.

Yasser Akhtar- Multi-Channel Analytics Manager, The Encima Group

I’m in a much better position knowing how to take advantage of different marketing opportunities and I am certainly a more valuable asset to the company and all of my web design clients who need help with Google Adwords, Bing Ads, and other online marketing areas. Thanks Market Motive.

David Martin- Big Time Trading, David Martin Design, LLC

A Faculty of Rock Stars

Avinash Kaushik

Web Analytics Faculty Chair
Avinash is the Digital Marketing Evangelist for Google and author of the best selling “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”. 

Matt Bailey

Fundamentals Faculty Chair
Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.

Jeff Hasen

Mobile Marketing Faculty Chair
Jeff co-created the certification program for the Mobile Marketing Association and is one of only two individuals certified to train professionals on mobile marketing techniques.

Frost Prioleau

Display Advertising Faculty Chair
Frost founded and served as CEO of Personifi, a contextual and behavioral targeting company that was acquired by Collective Media.

Licensed and Approved By Names You Know

See testimonials

Being too busy to train is the moral equivalent of being too hungry to eat.

Ben Horowitz, cofounder and Partner, Andreessen Horowitz

Compare Self-Paced and Coached Courses


Self-paced Courses

Coached Courses

When does it start? Start Immediately. Start Self-paced access immediately (see below). Your chosen Coached Course starts next January 5.
How long will it take? You study at your own pace. On average, 2-3 hours per week for 10 weeks to Practitioner Certify in one discipline. Faster if you’ve got more time. Coached course follows a strict weekly assignment schedule. Approximately 5-7 hours per week over 10 weeks to Master Certify.
Access All Self-paced Certification Courses- Structured Courses- Streaming Video Lessons- Downloadable Workbooks- Recommended Exercises- Progress Quizzes- Final Test Immediate access to all Self-paced courses, from registration through graduation.
Access All Short Courses
Access Our Historical Archive of 400+ Video Lessons and Recorded Webinars
Faculty Moderated Q&A Forums
8 Monthly Webinars
Earn Practitioner Certifications Recognized by OMCP
Coached Guidance In A Single Core Discipline
Personalized Feedback on Weekly Exercises
Weekly Live Conference Calls With Faculty and Fellow Students
Challenging Real World Final Project with Faculty Guidance
Final Project Reviewed and Critiqued Live by Faculty
Earn Elite Master Certification Recognized by OMCP
7 Day Money Back Guarantee
Let's Get Started
$299 Monthly Membership
Cancel Anytime
Let's Get Started
$1995 10 Week Semester
Register early for the next Coached Course and get extra access to Self-paced training.

White Papers, Case Studies, Resources

Compare Providers

If you’re shopping around for a training program, we feel your pain.

We’ve talked to hundreds of marketing team managers, and they’ve shared the 10 critical features you need to consider in choosing a digital marketing training partner. Now we’re giving the list away!


Sample Workbook

Every course includes multiple modules, with video lessons, resources, and workbooks.

Download a sample workbook to see what you’re in for. It includes learning goals for the module, a vocabulary list to master, and recommended exercises. Because we want you to succeed.

See The Workbook

Convince Your Boss

Getting your training through work? We’ll help make your case.

Discover how Dynamic Web Solutions built a stronger team, expanded their services, and improved onboarding. It’s a compelling example of the long-term business return on professional development.

Share The Case Study

Still Got Questions?

Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.

But Certification is a way to prove that you’ve done that work, and honed those skills. Our Certifications are recognized by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.

Great question. The number of video hours vary by course, and you’ll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you’re learning, and you’ll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you’ve got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you’re working on your final project.

In a word, no. But if you could just buy a Certification, it wouldn’t really have any value. Our courses are challenging even for experienced marketers.

But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you’re absorbing the materials, you’ll do well. Experienced or not.

Yep. If you’re a monthly member, you can cancel whenever you’re ready. You’ll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.

But quitting isn’t in your nature. :)

Sure! Give us a call, email us, or contact us through the form. Our learning plan specialists excel at helping folks just like you figure out the best plan to achieve your training goals.
We think of it like a gym membership: You’ve got access to all the machines, even if right now you’re only working on your biceps.

We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.

That said, some of our licensing partners do offer discrete access to specific courses. If that’s what’s best for you, we’ll point you in their direction.

You study self-paced courses on your own schedule, as quickly or as leisurely as your preference and schedule allow. Watch videos, do the recommended exercises, take the progress quizzes, and tackle the final test. If you pass, you earn your Practitioner Certification.

Master Certification courses are more rigidly scheduled, and you’re guided by your faculty member. You’ll study a single assigned module each week, and you’ll get personalized feedback on your weekly exercises. Plus, you’ll join in on a required live conference call (we call it “Live Class”) each week to discuss your coursework with the faculty. You’ll take a final test, but you also need to complete a final real-world project to the satisfaction of the faculty to earn your Master Certification.

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