PPC Training
Introduction to Keywords & Match Types
Writing Effective Ad Copy & Introduction to Landing Pages
Campaign Settings
Conversion Tracking, Bidding, & Reporting
The Content/Display Network
Account Organization
Quality Score
Testing & Advanced Landing Page Strategy
PPC Practitioner Test

SEO Certification Course
Keyword Research
Competitive Analysis
Design & Architecture
SEO Copywriting
On-Page Optimization
Link-Building
SEO for Local Search
SEO Practitioner Training Test