PPC Certification Course
Introduction to Keywords & Match Types
Writing Effective Ad Copy & Introduction to Landing Pages
Campaign Settings
Conversion Tracking, Bidding, & Reporting
The Content/Display Network
Account Organization
Quality Score
Testing & Advanced Landing Page Strategy
PPC Practitioner Test

Conversion Optimization Certification Course
Conversion Planning
Creating Conversion Structure
Building Momentum
Engaging in a Dialog with Your Users
Web Analytics Analysis & Measurement
Conversion Optimization Practitioner Test