PPC Training
Your First Campaign: Keyword Lists & Campaign Structure
Introduction to Keywords & Match Types
Landing Page Design
Writing Effective Ad Copy & Introduction to Landing Pages
Content Networks
Campaign Settings
PPC Economics
Conversion Tracking, Bidding, & Reporting
The Content/Display Network
Launching Your Campaign & Post-Launch Reports
Account Organization
Quality Score
Testing & Advanced Landing Page Strategy
PPC Practitioner Test

Web Analytics Certification Course
Key Performance Indicators & Analytical Techniques
Segmentation
Actionable Web Analytics Reporting
Web Data Analysis Guide
Qualitative Research
Experimentation & Testing
Competitive Intelligence Analysis
Multi-Channel Analytics
Web Analytics Test