PPC Training
Campaign Setup
Considerations and Economics
Introduction to Keywords & Match Types
Landing Page Optimization and Conversion
Writing Effective Ad Copy & Introduction to Landing Pages
Campaign Settings
Conversion Tracking, Bidding, & Reporting
The Content/Display Network
Account Organization
Quality Score
Testing & Advanced Landing Page Strategy
PPC Practitioner Test

PPC Certification Course
Campaign Setup
Considerations and Economics
Introduction to Keywords & Match Types
Landing Page Optimization and Conversion
Writing Effective Ad Copy & Introduction to Landing Pages
Campaign Settings
Conversion Tracking, Bidding, & Reporting
The Content/Display Network
Account Organization
Quality Score
Testing & Advanced Landing Page Strategy
PPC Practitioner Test