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Online Marketing Certification Courses

  • Certification Courses
  • Electives
Fundamentals
You'll make intelligent, well-informed decisions about your Internet marketing strategies after internationally-acclaimed instructor Matt Bailey provides you with a comprehensive overview of our six disciplines.
Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.
SEO
Make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices from recognized authorities, led by respected speaker and consultant Todd Malicoat.
Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.
Conversion
Learn to retain visitors and increase conversion rates from Conversion Optimization master, sought-after consultant and NY-Times bestselling author Bryan Eisenberg.
PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.
Mobile Marketing
New! Learn the latest best practices for mobile campaigns built on Moments of Trust, and reap the benefits of marketing through the ever-growing mobile channel. NOTE: This brand new course will receive a new training module each week from February through April.
Web Analytics Electives
  • Segmentation: Keys to Web Analytics S...
  • KPI Analysis & Techniques
SEO Electives
  • SEO Copywriting
  • SEO for Copywriters & Editors
  • Link-Building for SEO Success
  • Print To Online
  • Local Search Business Marketing
Social Media Electives
  • Going Viral: Executing Your Viral Mar...
  • Microblogging & Twitter
  • YouTube and Video Marketing
  • Facebook Marketing
  • Pinterest Marketing
PPC Electives
  • Holiday PPC Advertising Strategies
  • AdWords Fundamentals & Test Prep
    What Courses can I take?

    Although everyone chooses a "major" on signup, all members can also follow any other Practitioner learning path.

    If you're a Master Certification student, you can also see the coursework for any other Master class (although you will only have access to Faculty in your declared "major").

    Because online marketing benefits from a balance of all the disciplines, it's a great opportunity to expand your knowledge outside your chosen area of focus.

    What are electives?

    Electives are "mini courses" that you can choose to study, along with your chosen "major".

    How do I take electives?

    Members have access to electives from all disciplines. Just log in, and click on the elective of your choice.

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      Web-based Courses for Sales & Online Marketing

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