Continue your SES training in SEO with an interactive online course taught by SEO expert and SES speaker, Todd Malicoat.Follow along with Todd as he takes you through a crash course in SEO keyword research and competitive analysis. Don’t risk letting your customers find your competitors first by fumbling around with your SEO strategy.Get prominently placed with the search engines for the words your customers are searching for and simultaneously, take those customers away from your competitors.
In this course, you'll learn to:
- Conduct comprehensive keyword research and build an effective seed list for your website
- Analyze your competition’s SEO strength by evaluating their inbound links
- Develop a realistic timeline to rank for keywords of varying degrees of difficulty
- Defend your hard-earned search engine ranking position
- Know which free research and analysis tools are out there and how to use them
The 7-Day Course includes:
- Three critical keyword research and competitive analysis on-demand video tutorials taught by Todd
- Interactive “Competitive Analysis” webinar site clinic with Todd
- Hands-on exercises with a peer/faculty review
- Certificate of completion
Todd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You'll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites.
Todd shows you the process he uses to evaluate which keywords to target for SEO, how to decide when ranking well for a given keyword is unattainable, how to develop a timeline to target keywords of different degrees of difficulty, and much more in this all encompassing video on competitive analysis.
A Guide To SEO Tools
Todd Malicoat guides us through his favorite free SEO tools. They're readily available and can be used to check page rank, back links, indexability, keyword research and other optimization best practices. Guaranteed to make your SEO tasks easier and more measurable.
Todd Malicoat is a highly regarded marketing consultant and Internet entrepreneur. With Todd, think "new.” While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting, social news networking, and search engine marketing. With Todd, you learn the basics, the advanced, the tips, the tricks, and a whole lot more.
Certificate of Completion:
Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.