According to Comscore Media, almost 150 million users watch almost 13 million videos every month. And as those numbers continue to increase--and as video becomes engrained as standard means of entertainment and information dissemination for Internet users--the importance of using video for your marketing efforts increases tremendously. In this course, Greg Jarboe takes you through all the things you need to know to get started in using video and YouTube in your online marketing efforts. You'll learn how to jump in right away to get your videos uploaded and optmized. You'll learn what people are watching, what else their watching, and how to get your video seen by the right people--those known as the "opinion leaders."
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Video Strategy: Basic Planning
Greg shares some tips for increasing your reach with online video from production to promotion. If you're using online video to promote your products you'll want to watch this video to make sure you are getting the most value from your effort. If you aren't using online video, by the end of the discussion Greg will make a believer of out you. The fact is, online video is hot and there is no better time to get your feet wet.
YouTube Video Marketing
When it comes to YouTube, Greg Jarboe says shoot first, ask questions later. The low barriers to entry and high potential for exposure make YouTube an ideal video marketing platform. In this video, Greg shares tips for reaching the right audience, explains the difference between the broadcast era and the social media era, and reveals tips for achieving the elusive "viral" video. Did we mention Greg "wrote the book" on YouTube video marketing? No, he doesn't have all the answers, but he'll tell you what questions to ask if you want to succeed in marketing your company on YouTube.
You're taught by one of the industry's foremost expert in online video, social media, and online publicity. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie have more than 40 years combined experience in public relations, corporate communications and marketing. Pay attention to Greg and Jamie as they teach you how to expand your publicity through the web to build relevant news mentions and link strength.
Certificate of Completion:
Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.