List Building

Michael Stebbins introduces you to the most familiar and perhaps the most overlooked means of growing your business: email marketing. With the advent of search engine optimization and pay-per-click advertising email marketing has gone out of fashion, yet it remains the most cost effective way to communicate with potential customers. You've been using email for years, but unless you engage in email marketing you're guaranteed to learn something new from this video. We'll walk you through the email funnel from top to bottom and show you how to turn prospects into customers with email marketing.

Deliverability

How do I ensure my marketing emails are received? It used to be a question that never had to be asked, but those days are long gone. Spam, and the attempts to control it, makes email marketing much more difficult than simply offering something worth reading. These days you have to worry not only about your message, but what words you use in that message, with what punctuation, in what style, from what IP address. It's not easy, but there are tools to increase the deliverability rates of your emails and avoid spam filters. Michael Stebbins shows you how to reach the inbox while staying compliant with technical guidelines and laws that regulate commercial email communications.

Subject & Preview

Like a good headline, subject lines must entice while staying honest to the content which it describes. Luckily you don't need to say it all in the headline. The preview text is another opportunity to incent recipients to open your emails. Together, an engaging subject line and a descriptive text preview can do wonders for your open rates. Watch as Michael explains how to craft these essential elements, how to test your subject lines on a segment of your list, and how to get your emails opened more often. Learn these techniques and watch as your business grows cost effectively and with little effort.

Get the Click

Ok, so you targeted the right people, made it into their inbox, got them to open your email...what's next? If all you wanted to do was get your message across you may be content stopping right here, but most likely you have a goal to accomplish, whether it be a sale, a lead, or simply a visit to your site. To accomplish this you must get the click and Michael's back in the fourth video in the email series to show you just how to do that. Watch from beginning to end and you'll come away with a few tips to dramatically increase the numbers of clicks your emails receive, but don't stop there...watch the final video in the series to see how to get that conversion.

Get the Conversion

In previous videos Michael has walked you through the steps required to get prospects from the email to your landing page. In this video Michael concludes the beginner series on email marketing by showing you how to close the deal with a landing page that converts. Drawing on the best practices taught by Bryan Eisenberg, Michael explains why maintaining relevance from the email to the landing page is crucial to getting the conversion.

Michael Stebbins

Michael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.

Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.

Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.