Many people still don't realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form...these are the true goals, and often overlooked. Bryan Eisenberg has made a career out of studying the subtle art of landing page conversion techniques. The goal of this course is to give a comprehensive overview of landing page optimization as well as take you into some real-world examples of what works, what doesn't, and what steps you can take to, as Bryan continuously repeats, "always be testing."
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Hierarchy of Optimization
Bryan uses a whiteboard to illustrate the five levels of conversion optimization. You'll walk away with a greater understanding of A/B and multivariate testing, a better idea of where to focus your testing to provide the quickest and most valuable results, and an answer to the question "Why is failure a good thing when performing optimization testing?" Take notes, there is a lot to learn but the benefit to your business can be truly astounding.
Landing Page Building, Testing, and Conversion Optimization
Bryan explains why you should have a purpose in mind before you begin testing. He then discusses many of the elements that go into a landing pages and lists many variations of those elements that you should be testing. Bryan continues his discussion of the elements of landing pages that you should be testing.
You're taught by one of the industry's foremost expert in conversion optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.
Certificate of Completion:
Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.