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In this no-nonsense approach to PPC education, join Alan Rimm-Kaufman, Bryan Eisenberg, Mary Huffman, and Michael Stebbins as you learn a comprehensive, cross-discipline approach to designing, building, and maintaining your PPC programs. Everything you need to run a single campaign or manage dozens of clients is here in one course, including hands-on, step-by-step building of your first campaign, bidding and economic considerations, landing page optimization, and an advanced, behind-the-scenes look at avoiding click fraud and Google's quality score algorithm.

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Whether you're just starting out in the PPC game or a seasoned professional looking for a refresher to fill in the gaps, this series is about as complete as it gets. Follow along as Mary Huffman takes you through all the fundamentals, strategies, pitfalls, and options inside the complex world of paid search.

 
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In the PPC game, dollars are everything. Every dollar that's spent on ad placement is another dollar made on the sale. Add those dollars up over thousands of impressions and your bidding changes your bottom line in a hurry. In this course, Mary Huffman, Mark Evans, and Alan Rimm-Kaufman take you through a series of steps to ensure your bids are done with purpose and with thought behind them.

 
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You've done the research, figured out the economics, and built your PPC program. With your hard work completed, you can now sit back and simply watch the profits roll in, right? Wrong. A critical part of any PPC program is a continual campaign audit. From cost and ROI re-evaluation to ad copy review to a complete spreadsheet overview, your PPC campaign is a living, breathing entity that consistently needs care.