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Even after your most prolific SEO optimization techniques are in place, there is still an important part of the SEO puzzle to be mastered--link-building. The way that search engines see it, the more important sites that link to you, the more important your site must be. Therefore, it becomes critically important to understand the art and science of link-building. And yet, all links are not created equally. So settle in and take notes as Todd Malicoat outlines the different kinds of links out there and how to go about and get them.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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12 Link Types and How to Get Them
Your on-page SEO optimization efforts are complete. Now what? Link-building. Inbound links are paramount to your post-optimization effort; your sites link equity is a major aspect of a search engines algorithm. Whether youre in a niche industry or battling with other companies for the front page of top keywords, no SEO campaign is complete without a solid and continuous link-building strategy. In this essential video, Todd Malicoat discusses the 12 link types that are important for your optimization strategy. Follow along to discover which links types you should focus your efforts on and which are of secondary importance. Pay attention, you'll be tested at the end.
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Link-Building Techniques
Todd is back this month to give off-page optimization advice with link building techniques. In this one hour workshop Todd will show you specific techniques for finding potential backlinks that will help you rank for the search terms you discovered last month.
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Placing a Value on Text Links
Link building, paid or otherwise, is a difficult and ongoing task. To further complicate the issue, not all links were created equal. The value of a link can vary depending on the industry it comes from, the page it sits on in the site hierarchy, where in the page the link is, and more. While free links are good regardless of their individual value, you'll want to ensure you're getting the most bang for your buck when you pay for a link. In this video Todd shows you how to place a value on a text link and points you to a tool that will give you an estimate of link value.
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7 Reasons I'm a Paid-Link Libertarian
Have you been scared off from buying links since Google cracked down on paid links? It may be time to revisit the wisdom of buying links provided you play your cards right. In this video, Todd Malicoat explains why the definition of a paid link is vague (and why Google refuses to clarify), tells you why you should not have a guilty conscience for purchasing links, and shows how to pass the dreaded manual review. Link buying is a risky business, but done correctly it is a powerful way to boost your search engine rankings and grow your business.
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Course Instructors:
You're taught by one of the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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