As any good SEO understands, keyword research remains one of the most important aspects of search engine optimization. Even before the optimization process begins, comprehensive and intelligent keyword research ensures your website gets in front of the right eyeballs. Choose the right keywords and your customers easily find your site and your products; optimize for the wrong words and you leave potential customers missing your site completely. In this course, Todd Malicoat takes you through the proper steps in researching your market and your competitors, giving you the skills to build your own well thought out keyword list and associated site taxonomy. Additionally, Todd divulges his own extensive list of tools he uses in his own research. Most of these tools are free and available for you to use in your own research right now.

Course includes:

• 24-7 access to streaming video tutorials
• Full year of access to purchased courses
• Course study guide with self-paced assignments
• Section quizzes to ensure you're on track
• Access to six monthly workshops to ask live questions of the faculty
• Access to "Ask the Expert" forums to get your questions answered at any time
• Extensive final exam with printable certificate of completion

Course Curriculum:

Play Now	Keyword Research Todd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You'll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites.
Play Now	A Guide To SEO Tools Todd Malicoat guides us through his favorite free SEO tools. They're readily available and can be used to check page rank, back links, indexability, keyword research and other optimization best practices. Guaranteed to make your SEO tasks easier and more measurable.

Course Instructors:

You're taught by one of the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.

Todd Malicoat Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

Certificate of Completion:

Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.