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It wasn't until the debut of the iPhone that mobile became a serious marketing channel. Unfortunately, we still must deal with a fragmented market with a complex entanglement of cell phone carriers, competing standards, and different form factors. Cindy Krum of Rank-Mobile guides you through the mobile maze, explaining how to ensure your site looks good on any phone, how to rank well in mobile-specific search engines, and how to engage your customers with mobile marketing campaigns.

Course includes:

  • 24-7 access to streaming video tutorials
  • Full year of access to purchased courses
  • Course study guide with self-paced assignments
  • Section quizzes to ensure you're on track
  • Access to six monthly workshops to ask live questions of the faculty
  • Access to "Ask the Expert" forums to get your questions answered at any time
  • Extensive final exam with printable certificate of completion

Course Curriculum:

Part 1: The Mobile Marketing Channel

Part 2: The Mobile Website

 

Part 3: Mobile and the Marketing Mix

Course Instructors:

You're taught by one of the industry's foremost experts in mobile marketing. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.

Cindy Krum

Cindy Krum

Cindy Krum is the founder of Rank-Mobile. She also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence. Cindy also currently serves as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

 

Certificate of Completion:

Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.

Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.