Take your SEO training to the next level with SEO Comprehensive Practitioner Training. Follow along with Todd Malicoat, Matt Bailey and Jessica Bowman as they take you through everything from on-page fundamentals, keyword research, copywriting, site architecture, link building and managing SEO project teams. You'll learn all you need to know to take on small, medium or large SEO projects and work them from start to finish.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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SEO Fundamentals & Best PracticesWant to know an easy, yet effective way to write page titles that the search engines love? Wondering what's the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today's hot topics, latest trends, and tragic pitfalls in today's SEO universe. Whether you're just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what's changed in the past couple years in SEO, this is a great white board discussion. |
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Keyword Research for SEOTodd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You'll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites. |
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SEO CopywritingThe importance of good copywriting cannot be understated. Words are the most influential part of a website. Not only can words convince people to buy, they also play a big role in how well your site ranks in the search engines so pay your copywriters well...or at least have them watch this video. Jessica Bowman of SEMinHouse.com explains how to craft copy to please both users and search engines. Plus, she exposes Google's dirty little secret about their search engine. |
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Search Friendly DesignCan Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines. |
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12 Links and How to Get ThemYour on-page SEO optimization efforts are complete.Now what?Link-building.Inbound links are paramount to your post-optimization effort;your site’s link equity is a major aspect of a search engine’s algorithm.Whether you’re in a niche industry or battling with other companies for the front page of top keywords, no SEO campaign is complete without a solid and continuous link-building strategy.In this essential video, Todd Malicoat discusses the 12 link types that are important for your optimization strategy. |
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Managing SEO Company ProjectsLike any skill, search engine optimization takes on a whole different form in big companies. Not only must you consider anchor text, backlinks, title tags, and site architecture, you also need to deal with the politics of getting stuff done in a team environment. In this video SEO expert Jessica Bowman explains how to manage SEO projects in the corporate world and why it requires a different set of skills. Did I say project? I meant SEO initiative. Stick around for the end of the video as Jessica explains why you should never call SEO a project. |
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Course Instructors:
You're taught by the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Todd MalicoatAuthor of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more. |
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Jessica BowmanFormer SEO for Yahoo, Jessica now freelances for clients that include eBay and Hewlett-Packard. Jessica is considered an expert on in house SEO and writes a blog on the subject at SEMinHouse.com |
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Matt BaileyMatt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program. |
Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony. |