Takeyour SEO training to the next level with SEO Comprehensive Practitioner Training. Follow along with Todd Malicoat, Matt Bailey, and Jessica Bowman as they take you through everything from on-page fundamentals, keyword research, copywriting, site architecture, link building, and managing SEO project teams.
AsTodd and Matt both expound upon, good design and architecture for your site is of paramount importance, not only for your user's experiences, but for your site to rank well. Without good structure, your site will be abandoned by your users and ignored by the search engines. Don't start building your website before taking this course or you could end up with a multi-million dollar headach as Target did.
Even after your most prolific SEO optimization techniques are in place, there is still an important part of the SEO puzzle to be mastered--link-building. The way that search engines see it, the more important sites that link to you, the more important your site must be. Therefore, it becomes critically important to understand the art and science of link-building.
As any good SEO understands, keyword research remains one of the most important aspects of search engine optimization. Even before the optimization process begins, comprehensive and intelligent keyword research ensures your website gets in front of the right eyeballs. Choose the right keywords and your customers easily find your site and your products; optimize for the wrong words and you leave potential customers missing your site completely.
It wasn't until the debut of the iPhone that mobile became a serious marketing channel. Unfortunately, we still must deal with a fragmented market with a complex entanglement of cell phone carriers, competing standards, and different form factors. Cindy Krum of Rank-Mobile guides you through the mobile maze, explaining how to ensure your site looks good on any phone, how to rank well in mobile-specific search engines, and how to engage your customers with mobile marketing campaigns.
As online marketing becomes more sophisticated, many SEO tasks move out of the hands of marketers and into the hands of developers and IT professionals. Dynamic code, server-level tracking, and code-based architecture has become critical to good SEO. Web developers and IT professionals learn the basics of SEO on-page fundamentals as well as giving a solid foundation for what makes up good SEO site architecture.
If on-page copy isn't the most important piece of the SEO puzzle, it's certainly in the top two. Well thought-out and strategically organized title tags, meta tags, and page copy is a cornerstone of high rankings. Learn to understanding how search engines read your web pages and how using real-world copywriting and editing skills can have a dramatic effect on search engine inclusion and improved page rank.
Proper site design and architecture is of critical importance to any successful SEO campaign. As a result, a great deal of time and money can be saved when designers have an acute sense for SEO considerations when designing or redesigning a company website.Learn to understand not only search engine optimization principles, but as designers, how you fit into the overall SEO project.
More and more often, web projects now include search engine optimization as part of the spec. Project managers who understand basic SEO concepts and strategies can more effectively communicate and interpret SEO needs to multiple teams and business units. In this course, you'll learn some tried and true methods for getting your team members involved, not only in the implementation, but in the decision-making process as well.