If on-page copy isn't the most important piece of the SEO puzzle, it's certainly in the top two. Well thought-out and strategically organized title tags, meta tags, and page copy is a cornerstone of high rankings. And unlike a few years ago, simple keyword repetition and keyword density no longer works with the search engines. Understanding how search engines work as well as a solid education in SEO copywriting techniques gives the copywriter a very powerful role in a web team's overall SEO plan. The goal of this course is to educate and train copywriters to understanding how search engines read your web pages and how using real-world copywriting and editing skills can have a dramatic effect on search engine inclusion and improved page rank.

Course includes:

• 24-7 access to streaming video tutorials
• Full year of access to purchased courses
• Course study guide with self-paced assignments
• Section quizzes to ensure you're on track
• Access to six monthly workshops to ask live questions of the faculty
• Access to "Ask the Expert" forums to get your questions answered at any time
• Extensive final exam with printable certificate of completion

Course Curriculum:

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SEO Copywriting The importance of good copywriting cannot be understated. Words are the most influential part of a website. Not only can words convince people to buy, they also play a big role in how well your site ranks in the search engines so pay your copywriters well...or at least have them watch this video. Jessica Bowman of SEMinHouse.com explains how to craft copy to please both users and search engines. Plus, she exposes Google's dirty little secret about their search engine.

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SEO Keyword Research Todd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You'll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites.

Course Instructors:

You're taught by the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.

	Todd Malicoat Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
	Jessica Bowman Former SEO for Yahoo, Jessica now freelances for clients that include eBay and Hewlett-Packard. Jessica is considered an expert on in house SEO and writes a blog on the subject at SEMinHouse.com

Certificate of Completion:

Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.