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Proper site design and architecture if of critical importance to any successful SEO campaign. As a result, a great deal of time and money can be saved when designers have an acute sense for SEO considerations when designing or redesigning a company website. The ability for a designer to hand over a site design with SEO principles baked in becomes a tremendous benefit to any organization. Thusly, the goal of this course is to educate and train web designers wishing to understand not only search engine optimization principles, but how they, as designers, fit into the overall SEO project.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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SEO Best Practices Part 1
Want to know an easy, yet effective way to write page titles that the search engines love? Wondering what's the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today's hot topics, latest trends, and tragic pitfalls in today's SEO universe. Whether you're just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what's changed in the past couple years in SEO, this is a great white board discussion.
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SEO Best Practices Part 2
In part two of the SEO Basics whiteboard discussion Todd tackles the effect of keywords in the URL and domain name, covers the role of age of domain and backlinks in building trusted websites that will rank well in Google, and dispels some common myths about SEO that are now relics of a past when search engines were much easier to game.
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SEO Best Practices Part 3
Your website's internal link structure is one of the most important means of optimizing your site for search engines. Do you know what an optimal link structure looks like? In part three of SEO Basics Todd Malicoat shows you how to build new sites with optimal link structures, explains how to use robots.txt to keep extraneous pages out of the search engines, and tells you a little known fact about linking to other sites that will help you rank better in your niche.
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SEO Best Practices Part 4
In the final part of the four part series on SEO basics Todd Malicoat teaches you how to see what pages are being indexed by search engines, how to become the "source document" for content published on the web, and explains why your title tags should be different from your H1 tags.
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Search-Friendly Design
Can Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines.
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Understanding Predicting and Motivating Behavior
Bryan Eisenberg shares his latest: Understanding, Predicting and Motivating Behavior. Understand "how people buy" through a non-linear process and learn to leverage the two navigation patterns that people use to get to your 'buy point' .If you don't know how to apply "scent" in your landing pages and customer experience, then you need to watch this video.
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Course Instructors:
You're taught by the industry's foremost experts in search engine optimization and conversion optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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Matt Bailey
Matt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program.
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Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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