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As online marketing becomes more sophisticated, many SEO tasks move out of the hands of marketers and into the hands of developers and IT professionals. Dynamic code, server-level tracking, and code-based architecture has become critical to good SEO. As a result, it becomes tremendously important that developers, engineers, and IT understand at least the basic conceptual and strategic details of how SEO works and where they will need to offer their own level of expertise. The goal of this course is to educate web developers and IT professionals on the basics of SEO on-page fundamentals as well as giving a solid foundation for what makes up good SEO site architecture.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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SEO Best Practices Part 1
Want to know an easy, yet effective way to write page titles that the search engines love? Wondering what's the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today's hot topics, latest trends, and tragic pitfalls in today's SEO universe. Whether you're just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what's changed in the past couple years in SEO, this is a great white board discussion.
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SEO Best Practices Part 2
In part two of the SEO Basics whiteboard discussion Todd tackles the effect of keywords in the URL and domain name, covers the role of age of domain and backlinks in building trusted websites that will rank well in Google, and dispels some common myths about SEO that are now relics of a past when search engines were much easier to game.
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SEO Best Practices Part 3
Your website's internal link structure is one of the most important means of optimizing your site for search engines. Do you know what an optimal link structure looks like? In part three of SEO Basics Todd Malicoat shows you how to build new sites with optimal link structures, explains how to use robots.txt to keep extraneous pages out of the search engines, and tells you a little known fact about linking to other sites that will help you rank better in your niche.
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SEO Best Practices Part 4
In the final part of the four part series on SEO basics Todd Malicoat teaches you how to see what pages are being indexed by search engines, how to become the "source document" for content published on the web, and explains why your title tags should be different from your H1 tags.
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Search-Friendly Design
Can Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines.
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Site Architecture & Taxonomy
If you don't know how your site architecture appears to search engines you may be squandering your site's link juice. Todd Malicoat sets you straight in this video with three examples of different types of websites (small website, blog, & e-commerce) and how to establish a strong taxonomy to help your most important pages rank well and how to prevent your least important pages from draining your site's search potential.
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Course Instructors:
You're taught by the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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Matt Bailey
Matt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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