More and more often, web projects now include search engine optimization as part of the spec. Project managers who understand basic SEO concepts and strategies can more effectively communicate and interpret SEO needs to multiple teams and business units. In this course, you'll learn some tried and true methods for getting your team members involved, not only in the implementation, but in the decision-making process as well. In-house SEO expert, Jessica Bowman, takes you through some of the more effective ways to engage multiple teams in order create successful, and long-term, SEO success.
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Managing SEO Projects
Like any skill, search engine optimization takes on a whole different form in big companies. Not only must you consider anchor text, backlinks, title tags, and site architecture, you also need to deal with the politics of getting stuff done in a team environment. In this video SEO expert Jessica Bowman explains how to manage SEO projects in the corporate world and why it requires a different set of skills. Did I say project? I meant SEO initiative. Stick around for the end of the video as Jessica explains why you should never call SEO a project.
You're taught by one of the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
Former SEO for Yahoo, Jessica now freelances for clients that include eBay and Hewlett-Packard. Jessica is considered an expert on in house SEO and writes a blog on the subject at SEMinHouse.com
Certificate of Completion:
Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.