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As Todd and Matt both expound upon, good design and architecture for your site is of paramount importance, not only for your user's experiences, but for your site to rank well. Without good structure, your site will be abandoned by your users and ignored by the search engines. Don't start building your website before taking this course or you could end up with a multi-million dollar headach as Target did. Learn the best practices and tried and true methods through real-world examples and carefully-diagramed strategies in this engaging course by experts Matt Bailey and Todd Malicoat.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Search-Friendly Design
Can Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines.
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Site Architecture & Taxonomy
If you don't know how your site architecture appears to search engines you may be squandering your site's link juice. Todd Malicoat sets you straight in this video with three examples of different types of websites (small website, blog, & e-commerce) and how to establish a strong taxonomy to help your most important pages rank well and how to prevent your least important pages from draining your site's search potential.
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Course Instructors:
You're taught by the industry's foremost experts in search engine optimization. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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Matt Bailey
Matt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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