Blogging has certainly gained momentum over the past few years and it remains as one of the most effective ways to engage your visitors and potential customers. Ultimately, blogs offer website owners the unique opportunity to control the dissemination of information, get opinions from their uses, and participate in the bigger blogging community. Join social media faculty experts Matt Bailey and Jennifer Evans Laycock as they take you through business blogging A to Z. From design, layout, strategies, no-no's, available opportunities, and some ideas you may never have considered, Matt and Jennifer offer a comprehensive lowdown on your blogging options, both internally and by venturing out into the bigger blogging community.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Why the Conversation MattersJennifer Evans Laycock shares eight reasons your company might want to consider starting a blog. Jennifer shows you what to expect from the blogosphere by showing who blogs, what they are blogging about, some challenges you'll face in starting you own blog, and why blogging is worth the investment in time it will take to write a blog worth reading. |
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The Rules of the GameJennifer Evans Laycock shows you the best practices for writing a blog including tips for grabbing the attention of readers and other bloggers, what tactics to avoid, and why you shouldn't pretend to have all the answers. |
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The Social Media Tie-InJennifer Evans Laycock looks at using social media tie-ins to research other bloggers, build connections, and spread the word about your blog. |
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The Perfect PitchAs a prolific blogger Jennifer Evans Laycock is no stranger to being pitched by strangers looking for her to "pimp" their products. This experience gives Jennifer great insight into the motivations of bloggers and in this video she reveals exactly how to get by the filters to get your message heard. |
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Blog Design and ArchitectureDone right, blogs can be a real boon to your business. Done wrong, well...you just come off looking like an out of touch company looking to play with the kids. If blogs are intimidating for you, don't worry, Matt Bailey describes the basic structures of a blog and what makes a corporate blog successful. In addition to pointing out the main problems many blogs face, Matt also gives a number of examples of blogs done right. After watching this video you should have no problem overcoming your fear of starting a blog and doing it well. |
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Blogging StrategiesMatt Bailey walks you through the decisions that need to be made before you start a blog including style, substance, purpose, goals, direction, and commitment. If you're company is sitting on the fence this video will push you to one side and force you to make hard decisions about the expected return from your blogging efforts. |
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Course Instructors:
You're taught by the industry's foremost expert in social media and blogging. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Matt BaileyMatt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program. |
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Jennifer Evans LaycockJennifer is recognized worldwide as a leading authority on search and social media marketing, Editor in Chief of Search Engine Guide, and the author of "The Small Business Guide to Search Engine Marketing" and of the popular "Zero Dollars, a Little Bit of Talent and 30 Days" series. In the past, Jennifer has consulted for companies like Highlights for Children, Verizon, and American Greetings and she now holds the title of Director of Social Media Marketing for Site Logic. |
Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony. |