There is no magic formula for making your marketing message "go viral" but there are some core principles that marketers can utilize to increase the odds of success. In this course, Jennifer Evans Laycock breaks down the components of a good viral marketing campaign, giving you some core concepts, strategies, success stories, and check lists to use when brainstorming, designing, and launching your viral marketing campaign. Never underestimate the power of a good viral campaign and thusly, viral should always be considered as a fundamental part of your overall marketing strategy.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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The Rules of Viral MarketingThere is no magic formula for making your marketing message "go viral" but there are some core principles that marketers can utilize to increase the odds of success. In the first video of a five part series on viral marketing, Jennifer Evans Laycock breaks down the components of a good viral marketing campaign to help you ignite the word of mouth marketing necessary to spread your message through the internet. |
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General Principles of Viral MarketingIn part one of this series on viral marketing Jennifer Evans Laycock explained the general principles behind successful viral campaigns. In part two Jennifer's back to show you specific technqiues you can utilize to spread your message far and wide. There's a lot of new school techniques that would not be possible without the internet, but Jennifer reminds us that old school customer service is just as effective. |
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The Trouble with CommunicationThe internet is a double-edge sword for communication. We can reach many more people than in the past, but we also lose the human, face-to-face interaction that communicates not just our message but our emotions. In part three of this series on viral marketing, Jennifer Evans Laycock shows you how to convey the message you wish to spread before one wrong word ruins the best of intentions. |
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Formulas and Case StudiesJennifer Evans Laycock shares some common formulas used to develop viral marketing campaigns including the use of humor, fear, egotism, and attacks to stir up interest in your message. Some of these tactics are excellent ways to spread your message while others will simply destroy your reputation. Find out how to use tact and skill in your marketing campaigns in part four of the series on igniting viral campaigns. |
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Viral Campaign ChecklistJennifer Evans Laycock does viral marketing for a living. In other words, this ain't her first rodeo. In the final video in this series Jennifer is here to show you the ropes through her personal trials and tribulations. She walks you step-by-step through the personal checklist she uses to enhance the virality of a message and shows you how she was able to execute her own successful viral marketing campaignon a budget. |
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Course Instructors:
You're taught by one of the industry's foremost expert in social media and blogging. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Jennifer Evans LaycockJennifer is recognized worldwide as a leading authority on search and social media marketing, Editor in Chief of Search Engine Guide, and the author of "The Small Business Guide to Search Engine Marketing" and of the popular "Zero Dollars, a Little Bit of Talent and 30 Days" series. In the past, Jennifer has consulted for companies like Highlights for Children, Verizon, and American Greetings and she now holds the title of Director of Social Media Marketing for Site Logic. |
Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony. |