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Social Media Overview: Getting In the Social Media Game |
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  Making connections on the web was once simply a personal endeavor. Yet today, social networking is not just an casual pasttime. More and more businesses are connecting with customers and potential customers in a whole new way--through social news, social media, and social netowrking. In this course, Matt Bailey and Greg Jarboe will take you through an overview of the many different social media outlets available for businesses to take advantage. From social news to social networks to embedded video to blogging, Matt Bailey and Greg Jarboe define some distinct markets and offer suggestions for how you can use social media in your marketing strategy. View Syllabus
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Blogging for Business |
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 Blogging has certainly gained momentum over the past few years and it remains as one of the most effective ways to engage your visitors and potential customers. Ultimately, blogs offer website owners the unique opportunity to control the dissemination of information, get opinions from their uses, and participate in the bigger blogging community. Join social media faculty experts Matt Bailey and Jennifer Evans Laycock as they take you through business blogging A to Z. From design, layout, strategies, no-no's, available opportunities, and some ideas you may never have considered, Matt and Jennifer offer a comprehensive lowdown on your blogging options, both internally and by venturing out into the bigger blogging community. View Syllabus
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Social Media Marketing with Video & YouTube |
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According to Comscore Media, almost 150 million users watch almost 13 million videos every month. And as those numbers continue to increase--and as video becomes engrained as standard means of entertainment and information dissemination for Internet users--the importance of using video for your marketing efforts increases tremendously. In this course, Greg Jarboe takes you through all the things you need to know to get started in using video and YouTube in your online marketing efforts. You'll learn how to jump in right away to get your videos uploaded and optmized. You'll learn what people are watching, what else their watching, and how to get your video seen by the right people--those known as the "opinion leaders." View Syllabus
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Going Viral: Adding Viral to Your Marketing Mix
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| There is no magic formula for making your marketing message "go viral" but there are some core principles that marketers can utilize to increase the odds of success. In this course, Jennifer Evans Laycock breaks down the components of a good viral marketing campaign, giving you some core concepts, strategies, success stories, and check lists to use when brainstorming, designing, and launching your viral marketing campaign. Never underestimate the power of a good viral campaign and thusly, viral should always be considered as a fundamental part of your overall marketing strategy. View Syllabus |
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