Making connections on the web was once simply a personal endeavor. Yet today, social networking is not just a casual pastime. More and more businesses are connecting with customers and potential customers in a whole new way--through social news, social media, and social networking. In this course, Matt Bailey and Greg Jarboe will take you through an overview of the many different social media outlets available for businesses to take advantage of. From social news to social networks to embedded video to blogging, Matt Bailey and Greg Jarboe define some distinct markets and offer suggestions for how you can use social media in your marketing strategy.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Social Media Basics: Learning to Play the Social Media GameIn this extensive social media overview, Matt outlines the various "players" in the social media game. From Digg to Twitter to YouTube to Flickr, Matt outlines exactly how to take advantage of social media venues to generate traffic to your website, draw attention to your brand, and get people buzzing about your company. You'll look at the differences between the various social media companies, how each one can help you in different ways, and the pitfalls to avoid when using the social media juggernaut to drive traffic to your site. |
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Basic Video StrategyGreg shares some tips for increasing your reach with online video from production to promotion. If you're using online video to promote your products you'll want to watch this video to make sure you are getting the most value from your effort. If you aren't using online video, by the end of the discussion Greg will make a believer of out you. The fact is, online video is hot and there is no better time to get your feet wet. |
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Blogging for BusinessDone right, blogs can be a real boon to your business. Done wrong, well...you just come off looking like an out of touch company looking to play with the kids. If blogs are intimidating for you, don't worry, Matt Bailey describes the basic structures of a blog and what makes a corporate blog successful. In addition to pointing out the main problems many blogs face, Matt also gives a number of examples of blogs done right. After watching this video you should have no problem overcoming your fear of starting a blog and doing it well. |
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How To Pitch BloggersGreg Jarboe and Jamie O'Donnell teach the essentials of approaching bloggers for coverage. In less than 20 minutes Greg and Jamie will get you up to speed on do's and dont's of this important aspect of online PR. |
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Course Instructors:
You're taught by one of the industry's foremost expert in social media and online publicity. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Matt BaileyMatt is a regular speaker for the Search Engine Strategies Conferences, the Direct Marketing Association and the American Advertising Federation. In addition to his training and consulting company, Matt is also the director of the Direct Marketing Association's Search Engine Marketing Certification Program. |
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Greg JarboeRegarded as the pioneers and leading authorities on online publicity, Greg and Jamie have more than 40 years combined experience in public relations, corporate communications and marketing. Pay attention to Greg and Jamie as they teach you how to expand your publicity through the web to build relevant news mentions and link strength. |
Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills. Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony. |