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Few things hold more potential on your website than testing and experimentation. Yet many people make judgments about their visitors even before conducting any tests at all. Their analytics, while sound, don't convey an honest assessment of their users merely because they fail to let user tell them what they like and what they don't. Thusly, what remains is a whole lot of data skewed in one single direction. Learn to expand your data flow and adjust your website as Avinash details the importance of testing as well as walks you through the fundamentals of both A/B and multivariate testing. By the end of this course, you'll be fully prepared to convey accurate data to your team as well as make valuable suggestions as to how to improve visitor experience, leading people towards your ultimate goal--increased conversion!
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Experimentation & Testing Intro: Why You Can't Live Without It
There are few things that hold more potential for your website than testing and experimentation. We have done usability, we have done web analytics, we have tried to ask our moms what they think of our site. Now you dont have to guess what makes a great site experience, you can ask the people who are on your website! In this section youll learn how to unlock the power of testing for your web presence.
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Experimentation & Testing, Part 1: AB splits Demystified
There are two main types of testing, each right to solve a particular set of problems. After reviewing this section you will never be confused about how to use A/B testing. In fact, youll be able to go out and teach others!
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Experimentation & Testing, Part 2: Multivariate Testing Demystified
There are two main types of testing, each right to solve a particular set of problems. After reviewing this section you will never be confused about how to use multivariate testing (MVT). In fact youll be able to go out and teach others!
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Course Instructors:
You're taught by the industry's foremost expert in web analytics. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour A Day, author of the highly rated blog on Web Research & Analytics called Occam's Razor, Google Analytics Evangelist and founder of Market Motive. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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