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With all the data available to analyze, things can become overwhelming very quickly. Often, it's hard to know what information to follow, what to ignore, and what to take with a large grain of salt. In this course, Avinash takes you through what he feels are the more important areas of data on which to focus...and how to report that data back to your team. If you've already taken the courses on Segmentation or KPIs, this is the perfect follow-up.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Five Wonderful Analytics Reports
It can seem overwhelming when you pop open your web analytics application. In this video Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. The reports are quite diverse, they will help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data. In any case there is advice on how to analyze the data you are looking at.
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SEO Analytics
We all love and adore SEO. It is exciting to rank well for important keywords, but do you know how those rankings are affecting your business? In this video Avinash outlines three specific things you should measure to analyze the success of your SEO efforts. You'll also learn how you can hold your SEO consultant accountable for delivering promised results for your website.
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Website Path Analysis: A Sweet Web Analytics Waste of Time
Ever suspect that you have been wasting your time analyzing the multitudes of paths your visitors follow? No good news here, your suspicions are correct. In this video (a special request from John Marshall:)) Avinash covers four interesting areas as they pertain to path analysis. Stick around for the end of the video where Avinash presents two alternatives to path analysis that actually yield useful insights that you can use to optimize your site experience.
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Course Instructors:
You're taught by the industry's foremost expert in web analytics. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour A Day, author of the highly rated blog on Web Research & Analytics called Occam's Razor, Google Analytics Evangelist and founder of Market Motive. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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Online Courses