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As Avinash passionately illustrates, some metrics are critically invaluable to follow while other are a complete waste of time. But no matter how you slice it, understanding how to set up and track KPIs is essential to good analytics. The goal of this course is to educate and train Web Analytics professionals and enthusiasts the fundamental importance in understanding and utilizing Key Performance Indicators. Whether you use Google Analytics or any other web metrics tool, after taking this course, KPIs will become one of the more influential pieces in your web analytics puzzle.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Key Performance Indicators Simplified , Part 1
Avinash Kaushik consults Wikipedia to define key performance indicators in the first part of a two part series intended to simplify the selection of useful metrics. In this video Avinash explains the four attributes of a great KPI and gives six examples of common KPIs along with an explanation of what makes them great metrics for understanding the success of your obectives.
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Key Performance Indicators Simplified , Part 2
In part one of this series on key performance indicators Avinash defined KPIs and gave six useful examples. This video focuses on how to select the most appropriate KPIs for your business and how to present them in actionable ways. Avinash concludes the presentation with four lessons learned from his years of experience building KPIs for businesses.
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Course Instructors:
You're taught by the industry's foremost expert in web analytics. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour A Day, author of the highly rated blog on Web Research & Analytics called Occam's Razor, Google Analytics Evangelist and founder of Market Motive. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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