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From time on site to referring sites to organic vs paid traffic, understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Partnered with well thought out KPIs and your data analysis feeds you information that will transform your web strategies. In this course, follow along as analytics guru and segmentation evangelist, Avinash Kaushik, walks you through good data, bad data, and the importance of effective segmentation analysis.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Segmentation Rocks
In this introduction to web analytics segmentation Avinash shares a few tips for easily segmenting your data and why segementing is an excellent strategy for gaining insights into your visitors.
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Five Actionable Segmentation Ideas
Avinash Kaushik walks you through five easy ways to segment your data using analytics software from Google Analytics, ClickTracks, and IndexTools and what actions you can take with your new insights. Don't worry. The ideas explained in this video can be used in any analytics solution. Enjoy!
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Bonus: New Google Analytics Features
Just back from the eMetrics conference in Washington D.C. in which he introduced the new Google Analytics features, Avinash Kaushik walks you through the new capabilities built into Google Analytics and explains why they take analytics data to a whole new dimension.
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Course Instructors:
You're taught by the industry's foremost expert in web analytics. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour A Day, author of the highly rated blog on Web Research & Analytics called Occam's Razor, Google Analytics Evangelist and founder of Market Motive. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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