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Welcome to Market Motive’s Web Analytics Practitioner Certification program. The goal of this program is to educate and train users wishing to become practitioners in the Internet marketing discipline of Web Analytics.
Course includes:
- 24-7 access to streaming video tutorials
- Full year of access to purchased courses
- Course study guide with self-paced assignments
- Section quizzes to ensure you're on track
- Access to six monthly workshops to ask live questions of the faculty
- Access to "Ask the Expert" forums to get your questions answered at any time
- Extensive final exam with printable certificate of completion
Course Curriculum:
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Introduction to Web Analytics
In this section, Avinash provides a walk through of the various reports in different tools that will help you understand visitor behavior on your website. Avinash covers key metrics that you should watch and key context you need to understand performance.
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Key Performance Indicators
Avinash Kaushik consults Wikipedia to define key performance indicators in the first part of a two part series intended to simplify the selection of useful metrics. In this video Avinash explains the four attributes of a great KPI and gives six examples of common KPIs along with an explanation of what makes them great metrics for understanding the success of your obectives.
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Segmentation
In this introduction to web analytics segmentation Avinash shares a few tips for easily segmenting your data and why segementing is an excellent strategy for gaining insights into your visitors.
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Reports
It can seem overwhelming when you pop open your web analytics application. In this video Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. The reports are quite diverse, they will help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data. In any case there is advice on how to analyze the data you are looking at.
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Experimentation and Testing
There are few things that hold more potential for your website than testing and experimentation. We have done usability, we have done web analytics, we have tried to ask our moms what they think of our site. Now you dont have to guess what makes a great site experience, you can ask the people who are on your website! In this section youll learn how to unlock the power of testing for your web presence.
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Course Instructors:
You're taught by the industry's foremost expert in web analytics. Learn from years of hands-on experiences that helped our experts get to the top of their game, avoid the mistakes they made along the way, and pick their brains on our monthly workshops which give you the opportunity to ask questions directly of our faculty on anything that may be preventing you from achieving your search marketing goals. Can't make it to a workshop? Simply post your questions in our "Ask the Experts" forum and get an answer promptly.
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Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour A Day, author of the highly rated blog on Web Research & Analytics called Occam's Razor, Google Analytics Evangelist and founder of Market Motive. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US.
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Certificate of Completion:
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Our printable certificates prove that you have completed the course and passed the final exam. Print it out, hang it on the wall, and bask in it's glory or give a copy to your employer to prove you are continuing your education and improving your skills.
Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.
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