Take your analysis to the next level with Avinash's Web Analytics Practitioner training. Gain an in-depth understanding of KPIs, Segmentation, Reports, and Experimentation while Avinash guides you through all the pieces of the Analytics puzzle.

Few things hold more potential on your website than testing and experimentation. Yet many people make judgments about their visitors even before conducting any tests at all. Learn to expand your data flow and adjust your website as Avinash details the importance of testing as well as walks you through the fundamentals of both A/B and multivariate testing.

With all the data available to analyze, things can become overwhelming very quickly. Often, it's hard to know what information to follow, what to ignore, and what to take with a large grain of salt. In this course, Avinash takes you through what he feels are the more important areas of data on which to focus...and how to report that data back to your team.

Some metrics are critically invaluable to follow while other are a complete waste of time. But no matter how you slice it, understanding how to set up and track KPIs is essential to effective analytics.

From time on site to referring sites to organic vs paid traffic, understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Partnered with well thought out KPIs and your data analysis feeds you information that will transform your web strategies.