Online marketing training courses, certification

Market Motive provides web-based online marketing training and certification from recognized industry experts.

Master online marketing through structured curriculum and real-world, hands-on projects, led by the industry's bestselling authors and speakers in Analytics, SEO, Social Media, Conversion, PPC, and Online PR.

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Fundamentals


You'll make intelligent, well-informed decisions about your Internet marketing strategies after internationally-acclaimed instructor Matt Bailey provides you with a comprehensive overview of our six disciplines.

Web Analytics


Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

SEO


Make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices from recognized authorities, led by respected speaker and consultant Todd Malicoat.

Social Media


Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.

Conversion


Learn to retain visitors and increase conversion rates from Conversion Optimization master, sought-after consultant and NY-Times bestselling author Bryan Eisenberg.

PPC


Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.

Mobile Marketing


New! Learn the latest best practices for mobile campaigns built on Moments of Trust, and reap the benefits of marketing through the ever-growing mobile channel. NOTE: This brand new course will receive a new training module each week from February through April.

			Web Analytics Electives
Segmentation: Keys to Web Analytics S... KPI Analysis & Techniques
			SEO Electives
SEO Copywriting SEO for Copywriters & Editors Link-Building for SEO Success Print To Online Local Search Business Marketing
			Social Media Electives
Going Viral: Executing Your Viral Mar... Microblogging & Twitter YouTube and Video Marketing Facebook Marketing Pinterest Marketing
			PPC Electives
Holiday PPC Advertising Strategies AdWords Fundamentals & Test Prep

Brad Geddes
Author Adv. Google AdWords
Paid Search/PPC

Jeff Hasen Joins Internet Marketing Curriculum Publisher to Launch Web-Based Mobile Marketing Training Course

Scotts Valley, California (MarketWire) January 15, 2013 –Jeff Hasen, Chief Marketing Officer of mobile marketing leader Hipcricket and author of the acclaimed book called Mobilized Marketing, has joined digital marketing curriculum publisher Market Motive to launch a new training course. Hasen, who remains in his Hipcricket position, brings a powerful pedigree to the development of mobile [...]