This document shows the step by step process of creating a Digital Analytics Measurement Model (DAMM), also known as a Web Analytics Measurement Model (WAMM). In this document, Avinash runs through how to establish business objectives and acutely measure a business's performance against the set objectives, particularly in relation to the business's online marketing efforts.
You will learn:
- How to establish digital marketing business objectives
- How to tie goals and key performance indicators (KPIs) to each objective
- Identify targets and segments within for each objective
- How to measure the digital marketing performance for a business using the DMMM