What do your competitors know that you don't know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors' online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.
Date & Time: Wednesday, July 17 @ 9:30 am Pacific