Content Marketing is the process of using media and publishing content to acquire customers. While Content Marketing has been around for decades, the term has become popular with the advent of sharing content across social media. The term also includes producing and sharing marketing content such as news releases, white papers, webinars, and others. Content marketing drives customers to purchase product by moving them along a decision process. Learn how Content Marketing can create a real, measurable ROI.
Length: 10 min.
You will learn to:
The defintion of Content Marketing and how it relates to other facets of marketing
How the distribution of marketing content works on online channels
The five step purchasing process that is driven by Content Marketing