Content Marketing Channels: Articles on Your Website
While blogs have the ability to be personal, articles provide a strong authoritative viewpoint. Articles on your very own website that are optimized and authoritative can drive search and social traffic to your site and lend authenticity for your brand. Greg explains the vital steps to take before and while you write an article for your website so that you leverage the online-aspect of the article.
Length: 8 min.
You will learn:
How a "How-To" site can have millions more unique monthly visitors than a time-honored newspaper
The difference between posting articles and being a "content farm"