Facebook is the largest and most popular social media channel, and because of that there is tremendous opportunity to spread a message on this platform. Sharing, liking, and commenting doesn't just happen on a one-to-one basis: all of those actions are then broadcast across newsfeeds of friends and friends of friends. Appreciate Facebook's widespread connectivity and understand how to get your message to spread across the platform. Create viral engagement by following Greg's best practices and learning from proven examples.
Length: 15 min.
You will learn:
Tips and best practices for creating content for Facebook
To interpret and take advantage of Facebook Insights
How USA TODAY used Facebook to expand the popularity of their SuperBowl Ad Meter