Press releases are no longer read only by the press. Consumers are now more than ever referencing press releases to learn about new products and services from their favorite companies, and they're doing this all online. Greg explains why this interest must be addressed by your marketing and PR departments, or you may miss out on capturing leads. Don't let this content channel go to waste: learn how to get your press releases in front of interested consumers.
Length: 17 min.
You will learn:
The five-step process for writing press releases for Google news
How to optimize press releases for appropriate news-specific keywords
Ways to measure your online PR efforts as more than just "brand awareness"