Content Marketing Channels: Social Media other than Blogs
Social Media has reversed the traditional model of communications by placing the power of spreading content in the hands of the consumer. It's therefore essential to develop content that encourages sharing. How do you do that? Follow Greg as he covers why traditional media companies are terrified of this new model and how you can take advantage of this new model by adapting your content to be shareable throughout a variety of content marketing channels. Whether you're at a B2C or B2B company, leveraging your Social Media channels to spread marketing content expands your number of prospects and creates real opportunities for your business.
Length: 21 min.
You will learn:
The history of the term ''Social Media''
How Social Media reversed the traditional model of communications
The reasons influencers share content
The most popular B2B and B2C channels for Content Marketing