Yahoo acquired Tumblr for 1.1 billion dollars; its value is obvious. Tumblr is often categorized as something between a microblog and a social networking tool, as the site encourages snippets of information to be shared among your network. As with any Content Marketing channel, certain tactics, such as using tags and commenting often, enable users to find and share your content. Discover how to differentiate yourself by focusing on a niche subject and approaching the channel with a Tumblr-specific style.
Length: 6 min.
You will learn:
Why tags are especially important on Tumblr
Stylistic guidelines for Tumblr content
How to use the reblog tool ethically to boost your reputation
How to be a good netizen on Tumblr to encourage others to share your content