Twitter's 140 character limit is empowering in that users can consume dozens of tweets a minute. Similarly, your team can create and send tweets almost just as fast. To take advantage of this lightning fast content channel, Greg recommends already having in place all the components of creating great content. Have a tone. Have a persona. Have an assembled team that's ready to go. It's vital to be ahead of the conversation on Twitter, and by preparing ahead of time, your team can jump all over big opportunities when they arise.
Length: 7 min.
You will learn:
Tips and best practices of using Twitter
How to establish and maintain a consistent tone with your brand