Internet users often scan over text and gloss over images, but video can create a level of engagement that is unmatched by other media types. Videos are among the most powerful content marketing weapons in your arsenal. Learn the options your brand has for creating and uploading video, and decide which options work best for you. You could create a YouTube channel, use a service like Brightcove, or even embed the videos directly into your website. Leverage the engagement your users have with video and drive traffic to your site.
Length: 10 min.
You will learn:
Why your videos should be part of a channel and community
How Gannett and SonoSite use video effectively
Options you have for hosting your videos
The new statistic in YouTube's algorithm that has changed the rules of the game