For B2B marketers in particular, White papers are the ultimate form of authoritative content. White papers cover topics that require a lot of explanation and technical details. The benefits of white papers are twofold: your brand can capture leads and also generate thought leadership in an industry. Follow Greg, and learn how to use white papers as a tool to create content that other businesses find valuable.
Length: 3 min.
You will learn:
Tips and best practices for using white papers
Ways to transform white paper downloads into leads
How a single white paper translated into $96,000 in sales for Vircom