Content Marketing Foundations: Content, Social Media, and SEO—Who Oversees Content Marketing?
Content Marketing overlaps heavily with Social Media and SEO, so many organizations are left wondering "Who should be in charge of the Content Marketing strategy?" Increasingly, effective businesses have a dedicated department for Content Marketing, but the entire program should not exist alone. Content marketers must collaborate with SEO specialists and Social Media marketers in order to create a powerful Content Marketing program that elevates these complementary marketing programs. See how effective marketing departments structure their Content Marketing programs, and consider copying their proven model.
Length: 24 min.
You will learn to:
Explain how Content Marketing complements both Social Media and Search Engine Optimization
List key difference between Social Media and Content Marketing
Describe why search engine optimization strategy now requires a great content strategy
Define multi-channel attribution and explain its importance to the digital marketing landscape
Explain why and how influencers, or "Generation C," now help to spread marketing messages online