With Content Marketing, marketers distribute relevant and valuable content to entice prospects to purchase their products or services. In traditional marketing this content included brochures, product catalogs, and guides; in the online world this content includes videos, articles, blog posts, white papers, and a slew of others. In this overview, Greg introduces Content Marketing and explains how it can create evangelists for your organization and grow your business in profitable ways. Gain an understanding of Content Marketing and consider how a Content Marketing program could enhance your online marketing efforts.
Length: 11 min.
You will learn:
The definition of Content Marketing
How business size and business type affects content marketing programs
The four things that separate effective content marketers from ineffective marketers