Content Marketing Fundamentals: How to Identify Valuable Content
A valuable piece of content must do more than just entertain a viewer. A valuable piece of content should change the hearts, minds, and actions of your prospects and customers. In this lesson, Greg makes a distinction between content and valuable content. He then provides examples of how multiple companies have created valuable content using a wide variety of tactics and channels. Gain an understanding how content can drive real results, and consider which content tactics might benefit your organization.
Length: 14 min.
You will learn:
What makes a piece of content valuable
A list of tactics content marketers find valuable
How various tactics can be leveraged in ways that drive actual business outcomes