Content Marketing Fundamentals: What Is Content Marketing
Content Marketing isn't just SEO, and it isn't just Social Media Marketing: it's a clever blend of those disciplines and very much its own thing. In this lesson, Greg covers why your content needs to feel relevant and valuable to your prospects as well as how content marketers must incorporate SEO and Social Media Marketing into their programs. Learn how Content Marketing differs and overlaps with other disciplines and consider how a Content Marketing program will fit within your organization.
Length: 8 min.
You will learn:
Why your content must be relevant and valuable
The average number of tactics used by content marketers
How Content Marketing overlaps with Social Media Marketing