Content Marketing Fundamentals: When to Use Social Media
Your customers and prospects are probably on social media, so you're probably aware that you need to interact with them via those channels. However, you need to do more than just answer questions: you need to drive business through these interactions. In this lesson, Greg covers how the current social media landscape affects the sales funnel and which social channels you should consider using in your Content Marketing program. Learn how established companies have used social media to drive profitable business results. Start replicating their success within your own organization.
Length: 13 min.
You will learn:
How the sales funnel operates differently in social media compared to mass media
The goals of social-based content
The purpose of social media and how to judge its effectiveness
Why your social interactions should drive customers back to your website
How to incorporate specific social media channels into your Content Marketing program