Content Marketing Fundamentals: Why You Need a Content Strategy
Content Marketing is a complex process, and this process will feel much more complicated if you don't have a documented strategy guiding you forward. In this lesson, Greg establishes the importance of creating a written strategy that aligns with your organizational goals. Learn how a strategy that utilizes the four-step Content Marketing process can solve some of your biggest problems and create a structure for your program.
Length: 9 min.
You will learn:
Why you need a written, documented Content Marketing Strategy
The four-step process of Content Marketing
The basics of keyword research for finding topics of interest
How to leverage an editorial calendar to create content consistently